Marketing Strategies Every Female Entrepreneur Needs to Effectively Promote a Brand-New Business
(Photo via Startup Stories)
For female entrepreneurs, there is a seemingly endless list of items that go into successfully starting and building a brand-new business. Between filing for the correct licenses and permits to writing a business plan, every task can feel like it is the most important task on your to-do list. One commonly overlooked and under-appreciated task is developing a solid marketing plan. In today’s highly competitive online environment, getting your female-owned brand noticed is no easy task.
This is why it is imperative that, from day one, you have a well-designed marketing plan that will deliver results. Not sure how to get started? Explore these five must-use strategies from One Messy Bun.
Solidify your brand.
Start by ensuring you have a catchy, attention grabbing business name. If your business’s legal name is set up under your full name, for example, you might want to consider registering a doing business as (or DBA) name. ZenBusiness can help with the process, but essentially, it will allow you to choose a more creative name for your business, which should help with your branding.
Conduct market research.
The biggest rookie mistake that any new business owner can make is to jump into creating ads, social posts, and the like without conducting any market research. When data is gathered properly, market research can reveal the exact answers to the questions you need to know to be successful. This includes everything from finding out who your customers are, what they currently buy, what they like in a product or service, and what they don’t like. This information is critical in being able to understand the daily behaviors of your audience and know what they will respond to in your marketing efforts.
Decide which social platforms will be most beneficial for your brand.
No matter what anyone else says, you don’t need to be on every single social media platform that exists. Trying to do so is a waste of time and resources, and isn’t an effective approach to building your brand.
Instead, use your market research to better understand what platforms your target audience uses. Find out what type of content they most enjoy, and when they are typically online. Use this information to select the social platforms you plan to post on regularly and create content that will effectively sell your products/services.
In addition to selecting the right social media platforms, using video on these websites is essential. Want proof? Research has shown that “93% of brands got a new customer because of a video on social media.” 93% is a massive number! There are countless other statistics that show how effective video is for reaching your audience, encouraging sales, and making your revenue goals.
Get the right tools.
Having tools that make running your business easier makes sense for so many reasons. For example, if you are looking to process payroll while out of office, having an online payroll platform is a helpful tool. Similarly, having the right marketing tools adds convenience and efficiency to your business. Some of the most popular marketing tools include marketing automation, SEO tools, and online advertising tools.
Outsource marketing tasks.
Outsourcing is key to running a successful business. Since you can’t do everything by yourself, hiring experienced professionals to help you with your marketing efforts is a wise move. For example, if you need help getting a handle on how to use social media as a marketing tool, connect with social media agencies so you can learn how to successfully boost your presence.
When it comes to your marketing plan, investing time and money is worthwhile. By building a large audience of devoted followers, you’ll have the best chance to succeed over the long term.
If you plan to rock the ultimate in casual as an up-and-coming female entrepreneur, be sure to check out One Messy Bun for the coolest selection of graphic tees, sweatshirts, accessories, and more!
Amanda Henderson is a valued contributor to our OMB Blog. Please visit her website safechildren.info where she provides awesome resources on keeping your children safe!